Social Media Best Practices

Marketing Content

KMG Social Media Content Best Practices This brief guide is here to help KMG instructors, school owners, and affiliates create consistent and effective content across platforms like Instagram, Facebook, and YouTube. It outlines simple principles and practical tips to...

Instagram

Marketing Content

KMG Instagram Content We use social media to build relationships with the members of our KMG community (Stakeholders, Students, Instructors, School Owners, Directors); promote our goals and share what we do. But it also creates opportunities to say the wrong thing,...

Poster

Marketing Content

KMG Posters Content Principles Good content is: Clear, Useful, Friendly, Appropriate. Voice and tone KMG’s voice is: Human, Familiar, Friendly, Straightforward. Our tone changes depending on the situation, but it’s generally informal. We have a sense of humor,...

Photos

Marketing Content

KMG Photos Other creators’ copyrights We respect the copyright of other creators. If we want to use someone else’s copyrighted work, we have to obtain a consent from the owners. A copyright license spells out these terms: Where we can use the work How long we can use...

Website Graphics

Marketing Content

KMG Website Banners With every piece of content we publish, we aim to: Empower. Help people understand KMG by using language that informs them and encourages them to make the most of our products and services. Respect. Treat readers with the respect they deserve. Put...

Facebook

Marketing Content

KMG Facebook Content We use social media to build relationships with the members of our KMG community (Stakeholders, Students, Instructors, School Owners, Directors); promote our goals and share what we do. But it also creates opportunities to say the wrong thing, put...

Logos

Marketing Content

KMG Logos The logo is an integral part of the KMG brand and should be used thoughtfully and consistently. The logo helps our audiences easily identify KMG products, web presence, ads and other materials and enhance the professionalism of the brand. It’s essential to...